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How a Unique Perspective Is a Valuable Asset

L’Oréal USA’s CMO talks about how she applies classes she discovered taking part in area hockey to advertising and marketing one of many world’s prime magnificence manufacturers and the way the corporate is giving again throughout the pandemic.

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28, 2020

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Gretchen Saegh-Fleming is CMO for L’Oréal USA. For #ThePlaybook, she talks with host David Meltzer about her highschool area hockey experiences and the way it taught her concerning the “nice unlock” that comes from difficult the established order. 

As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed area hockey sticks. To play, she was required to discover ways to maintain the follow a right-hander’s grip. As this grip didn’t come naturally, Saegh-Fleming put in extra time and practiced greater than her teammates to attain competency, finally score her talents as “OK.”

Her breakthrough occurred when she taught herself to play utilizing a reverse grip, holding her right-handed stick in a left-hand grip — or backward. Her distinctive positioning confounded opponents, helped her workforce win video games, turned her earlier vulnerability into energy and taught her that what’s completely different from the established order could be a large asset.  

Saegh-Fleming suggests latest graduates and job seekers lean into their uniqueness, citing the “As a result of I’m Price It” tagline, the creation of a junior feminine copywriter who labored with principally males.

Saegh-Fleming additionally discusses L’Oréal’s addressing of the pandemic and its impacts by mass-producing hand sanitizer and providing assist to retail companions and salon homeowners.

Associated: Do not Imagine Your Personal Hype

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