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Why Are Stories Stickier Than Statistics? (NSQ Ep. 10)


Additionally: are essentially the most memorable tales much less more likely to be true?

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Related References & Analysis

Stephen refers to a survey that discovered that extra folks can identify the components of a Massive Mac than can record all Ten Commandments. This survey was performed by Kelton Analysis in 2007, and whereas the web site for the survey is now not reside, you may examine it right here. Stephen and his Freakonomics co-author Steven Levitt additionally wrote in regards to the research of their e book Suppose Like a Freak.
Stephen tells the story of “The Encyclopedia of Moral Failure,” a Division of Protection coaching software created by Pentagon lawyer Stephen Epstein. Epstein is featured in Freakonomics Radio Ep. 134, “Authorities Staff Gone Wild.”
Angela mentions the identifiable sufferer impact — the concept that a single particular person’s story (an identifiable sufferer) is extra compelling than a gaggle of individuals with the identical want (a statistical sufferer). Deborah Small, George Loewenstein, and Jeff Strnad all contributed to the 2005 paper that discusses this principle. 
Stephen discusses the analysis of Jack Gallant, a neuroscientist at U.C. Berkeley, who used fMRI to trace the mind exercise of people whereas they listened to tales. Stephen speaks with Gallant in Freakonomics Radio Ep. 262, “This Is Your Mind on Podcasts.”
Angela refers to a research on storytelling and tractor security from the Journal of Agricultural Security and Well being — “Tales or Statistics? Farmers’ Attitudes Towards Messages in an Agricultural Security Marketing campaign.”
Stephen mentions a research on jury verdicts from the Journal of Experimental Psychology — “Rationalization-Based mostly Resolution Making: Results of Reminiscence Construction on Judgment.” Stephen finds it to be top-of-the-line explanations of why tales work so effectively. 
Angela praises the work of neuroscientist Diana Tamir, who printed an attention-grabbing research on the connection between experiencing empathy and studying fiction.
Stephen shares what he’s discovered about pictures from his spouse, Ellen Binder. Binder is an award-winning documentary photographer. Her work is archived on the Worldwide Heart of Pictures.  
Stephen and Angela talk about bystander apathy and the homicide of Kitty Genovese. The preliminary story (which Stephen refers to as “someplace between a medium and a grotesque exaggeration”) ran in The New York Occasions in March of 1962. Points with the story’s accuracy are outlined in SuperFreakonomics. If you happen to’re curious to be taught extra in regards to the idea of bystander apathy, we advocate listening to Freakonomics Radio Ep. 334, “5 Psychology Phrases You’re Most likely Misusing.”
The speculation that fewer abortions result in much less crime is tackled within the authentic Freakonomics e book. Stephen Levitt additionally discusses this concept in Freakonomics Radio Ep. 384, “Abortion and Crime, Revisited.”
Angela says that she not too long ago learn The Good Earth by Pearl S. Buck. The e book was made right into a film within the 1930s, and plenty of white actors performed Chinese language characters. Anna Could Wong, a Chinese language-American actress, was handed over for the primary position within the movie.  Her story is informed in episode two of the brand new Netflix sequence “Hollywood.”
Stephen references his first e book, Selecting My Faith, a memoir of his household’s relationship with Judaism.
Stephen remembers attending a lecture by Adin Steinsaltz. Steinsaltz is a rabbi and Jewish scholar and thinker. He’s compiled the trendy model of the Talmud and received the Israel Prize for his work in schooling.

Tags: Angela Duckworth, Deborah Small, Diana Tamir, George Loewenstein, identifiable sufferer impact, Jack Gallant, Jeff Strnad, Rebecca Lee Douglas, Stephen Dubner, Steven Levitt, tales
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